Type: Web localization
Language pair: NL > ES
Sector: Tourism & hospitality / Boutique hotels
Scope: Room descriptions, facilities, location & destination content, special offers
Target market: Spanish-speaking travellers
Localization of website content for boutique hotels in the Flanders region of Belgium, for the Spanish-speaking market.
The content combined brand storytelling with practical hospitality information — room descriptions, facilities, location highlights and special offers — requiring a tone that was both elegant and inviting, consistent with the premium positioning of each property.
Particular challenges included conveying the specific charm of Flemish heritage and architecture for a Spanish-speaking audience unfamiliar with the region, and finding natural Spanish equivalents for Dutch hospitality terminology without losing the warmth of the original.
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