Web Localization | Dutch to Spanish

Health & fitness — gym network

Project details
Type: Web localization & marketing translation
Language pair: NL > ES
Sector: Health & fitness / Lifestyle
Scope: Gym pages, facility descriptions, promotional content & newsletters

Localization of web pages, promotional content and newsletters for a major European fitness chain, covering their Spanish gym network.
Each gym page combined practical facility information (equipment, group classes, showers, massage chairs, opening hours) with location-specific content — requiring consistent terminology across hundreds of locations while keeping the brand’s energetic and accessible tone throughout.
The project also covered promotional campaigns and newsletters, adding a layer of marketing translation that needed to feel native and motivating for the Spanish-speaking audience